A Sculptural Facade in the Heart of Landmark
Stockholm-based design studio Halleroed has completed a new retail interior for Schiaparelli in Hong Kong, introducing the Parisian fashion house to the city through an environment defined by gold surfaces, controlled views, and spatial intimacy. Located inside the Landmark Prince’s Building, the boutique is conceived as a salon rather than a conventional luxury store, signaling exclusivity and craftsmanship from the moment visitors encounter its exterior.
The storefront is defined by a curved facade clad in brushed gold metal. Rather than presenting a flat display window, the surface bends inward, creating a sculptural threshold that subtly pulls the viewer closer. Oval apertures puncture the metal skin, offering partial, carefully framed views into the interior. These openings soften the transition between the public corridor and the private world of the boutique, allowing reflections from the surrounding mall to glide across the gold finish while hinting at the darker, more intimate spaces beyond.
This approach sets the tone for the experience inside. The facade does not aim to reveal everything at once. Instead, it establishes curiosity and restraint, positioning the boutique as a destination that unfolds gradually rather than a space designed for immediate visual consumption.
A Sequence of Rooms Instead of an Open Plan
Inside, the Schiaparelli salon departs from the open floor layouts typical of luxury retail. Halleroed organizes the interior as a linear sequence of connected rooms, each with its own atmosphere, scale, and rhythm. The spaces are visually linked through aligned openings, mirrored surfaces, and carefully controlled sightlines, maintaining continuity while preserving a sense of progression.
Walls are lined with lacquered wood that integrates shelving, vitrines, and storage into a single continuous architectural layer. The material carries a subtle sheen that reflects light softly, adding depth to the narrow rooms without overwhelming them. This continuity of surface reinforces the salon-like quality of the interior, where architecture and display are inseparable.
Underfoot, dark veined marble floors provide contrast to the golden walls and help ground the space. The stone absorbs sound and anchors the interior visually, contributing to a quieter, more contemplative atmosphere. The balance between reflective and absorptive materials allows the boutique to feel both luminous and calm, despite its compact footprint.
Metal surfaces appear throughout the interior in both polished and brushed finishes. These elements interact with mirrors to extend visual depth, making the space feel layered and complex. Rather than expanding the store physically, Halleroed uses reflection and alignment to enrich perception and movement.
Display as Architecture and Crafted Detail
Display elements in the Hong Kong salon are treated as fixed architectural features rather than applied fixtures. Recessed niches clad in gold mosaic punctuate the walls, creating moments of focus along the circulation path. Their scale is deliberately close to the human body, encouraging visitors to engage with pieces at intimate viewing distances.
One of the most striking gestures is the adaptation of a sculptural bathtub form into a jewelry display. Positioned within a recessed alcove, the object transforms a familiar domestic element into a functional and symbolic centerpiece. This move reinforces the boutique’s salon character, where private interiors and couture traditions intersect. The bathtub, reimagined in this context, blurs boundaries between art object, furniture, and display architecture.
Overhead, the ceiling introduces a more narrative layer. Hand-drawn illustrations by Schiaparelli Creative Director Daniel Roseberry extend across the ceiling surfaces, referencing motifs associated with the fashion house. Rather than dominating the space, the drawings reveal themselves gradually as visitors move from room to room. This subtlety encourages exploration and rewards attention, adding an almost cinematic progression to the experience.
Lighting throughout the boutique remains restrained and evenly distributed. Fixtures gently wash walls, floors, and displays, allowing materials, textures, and drawings to register slowly. The ceiling becomes an orienting plane that visually ties together the different rooms, reinforcing continuity across the sequence.
A Salon Concept Translated to Hong Kong
With this project, Halleroed translates Schiaparelli’s heritage into a spatial language that feels both opulent and controlled. The use of gold is not purely decorative; it functions as a unifying material that reflects light, frames views, and defines thresholds. At the same time, the compartmentalized layout resists the spectacle-driven approach often associated with luxury retail, favoring intimacy, craftsmanship, and deliberate pacing.
The Hong Kong salon positions Schiaparelli as a house rooted in artistry and surreal elegance rather than scale or excess. By turning retail into a series of crafted rooms, the project emphasizes experience over display density and invites visitors to slow down. In a dense urban and commercial context, the boutique offers a measured, almost domestic environment that aligns with the brand’s couture identity.
