Vietnam’s fast-growing fintech market is drawing major global investor attention, with Blackstone, CVC Capital Partners and Japan’s MUFG among the bidders seeking a stake in MoMo, one of the country’s best-known digital finance platforms. According to Reuters, the company is moving forward with a partial stake sale that could become one of the more closely watched fintech deals in Southeast Asia this year.

A High-Profile Race for Vietnam’s Fintech Leader

MoMo is reportedly attracting interest from both private equity firms and strategic investors as it explores a partial sale. Reuters reported that Blackstone, CVC Capital Partners and MUFG are among the bidders, citing people with direct knowledge of the matter.

The process is still private, and the final stake size has not been confirmed. However, one person familiar with the situation said the sale could involve a significant holding, while another said the stake on offer could be as much as 50%. Binding bids are expected in September.

Why MoMo Is Attracting Global Investors

Founded in 2010, MoMo began as a mobile payments platform. Since then, it has expanded into a broader financial services app covering payments, consumer lending, insurance, savings, investments and merchant tools.

That growth has made MoMo a key player in Vietnam’s digital finance sector. The company says it now serves more than 30 million users and has built a large national network for digital transactions. Its scale gives investors a chance to enter a market where cashless payments and online financial services are becoming more common.

A Possible Valuation Above $2 Billion

Reuters previously reported in April that MoMo was reviewing strategic options, including bringing in new investors. That process could value the company at more than $2 billion.

The company has also become more attractive because it has been profitable since 2024. Profitability can be an important signal for investors, especially in fintech, where many companies grow quickly but struggle to turn that growth into steady earnings.

Companies Keep Quiet as Talks Continue

The deal process is not guaranteed to result in a transaction. Reuters reported that MoMo, CVC and MUFG did not immediately respond to requests for comment, while Blackstone said, “no comment.”

That silence is not unusual during private bidding processes. Large investors often avoid public statements until negotiations are further along or a deal is officially announced.

Vietnam’s Digital Finance Market Gains Momentum

Investor interest in MoMo comes as Vietnam’s digital financial services market continues to expand. More consumers are using cashless payment tools, while small businesses are adopting digital platforms to manage transactions and reach customers.

MoMo’s last major fundraising round came in 2021, when it raised $200 million in a round led by Mizuho Bank. Since then, the company has continued to broaden its services for both consumers and small businesses.

A Deal That Could Shape Southeast Asian Fintech

The possible stake sale shows how global investors are looking more closely at Southeast Asia’s digital finance companies. For Blackstone, CVC and MUFG, a MoMo investment could offer exposure to Vietnam’s growing economy and its shift toward digital payments.

For MoMo, bringing in a major new investor could support its next stage of growth. Whether the sale moves forward will depend on the bidding process, valuation, and final terms. Still, the interest from major global firms shows that Vietnam’s fintech market is no longer just a local story. It is becoming part of a larger regional investment race.